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The Changing World of the Webby Dominion DomainsCustomers are using the internet much more extensively when it comes to choosing a broker to sell their yacht. What does this mean for you? By the time a customer contacts you about selling their boat or yacht, they are already 70%* of the way through the process of choosing a broker sell their vessel. That can be a scary thought. How can you influence these potential customers if they’re not walking into your showroom or at least calling you to start the selling process? Read Full Article >I Said What? When Promises Strike Back!by Eugene Samarin, ESQ. - Lochner Law FirmThe nicest boat you will ever own! Best choice for your cruising plan! Will last 5 years! Lifetime warranty! Boat will pay for itself! What do all these statements have in common? To put it simply, these are advertisement gimmicks to help persuade a prospective buyer to purchase the boat you are selling rather than those of the competitors. We see these all the time, on tv, on the radio, internet and flyers at any boat show. Everyday we are bombarded by such advertisements that most people are immune to their effects. However, these inducements do carry legal ramifications. Read Full Article >YachtWorld Deep Dives e-Seminar Series Exclusively for YBAA Members[Recording] Word-of-Mouth in the Digital Age: Mastering Social Media in the Boating Industry Read Full Article >State of the Sailing Industry Reportby Sally Helme, Cruising World, Sailing World and the NOOD RegattasAll of us at Cruising World and Sailing World are pleased to offer our exclusive 2019 "State of the Sailing Industry" report to YBAA members with our compliments. We produce this annual snapshot of the sailing market as a service to the industry. Our 2019 report presents 2018 data on the charter market, brokerage sales, sailing participation, sailboat imports and domestic production. Read Full Article >Do you want to share news about recent sales, new hires, office expansion or other business updates and successes for FREE! Just send your news items by the 10th of the month along with any photos to vpetrella@ybaa.com. Welcome New YBAA MembersJoin YBAA
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